Our
Proposition
Strategy led design with
thoughtful interventions
We’re a collaborative of individuals bringing ourselves and our diverse expertise to our projects. Together, we create work that helps brands build a better narrative.
We translate research into thoughtful solutions to help businesses become brands.
Our
Story
We, the caffeinated lot are divergent thinkers and problem solvers at core.
Aiming to offer adaptive solutions, with a keen focus on human-centric design. We help brands build a narrative that is driven by strategic positioning.
We strongly believe that branding is a dialogue. It increases customer involvement, and creates internal support and ownership. Close cooperation with our clients is always the starting point to solidly connect. Moreover, this working method guarantees a strong feeling. It enables us to effectively translate your story and make it connect.
Cumulative experience of both partners
20+
Members in our team, full-time & collaborative
15+
Indian cities represented by our team members
6
Brands need space
to grow
Visionary design, helps brands adapt to their own growth
THE
TEAM
We have gathered and nurtured diverse expertise in our team - strategists, designers, illustrators, animators, and copywriters. The varied skill sets enable us to approach our work through a multidisciplinary lens and create solutions that are seamless and unique.
Diverse
skill sets
Our ability to approach work from a multidisciplinary perspective and develop creative, original solutions is facilitated by the diverse skill sets we possess.
Team of
individuals
Our team comprises of professionals who have each worked with some of the finest brands in the world. They can make quick, effective, and unrestricted design judgements thanks to their individuality.
Robust
design community
We're constantly striving to expand our design network. With time, we have established connections with some of the best creative minds across the country.
Giving back
At OCD, we're exploring a variety of approaches to accomplish our goals. We aim to build a base of knowledge for companies and designers by cataloguing our research and tools.
How does redesign affect
the success of a company?
We strive to innovate
At OCD, we approach redesigns with care, working closely with the brand and other stakeholders involved in the process to ensure the redesign meets their needs and expectations.
A well-designed and thought-out redesign can bring numerous benefits to a brand and have a significant impact on its success.
Improved brand image and recognition: Refreshing a brand’s image can make it more appealing to customers, and help improve recognition by making it stand out from the competition.
Affected customer engagement: By creating a more user-friendly and appealing experience for customers, a brand can increase engagement and customer loyalty.
Affected sales and revenue: By improving the customer experience, a redesign can lead to increased sales and revenue.
Services
Our strength lies in our ability to combine strategic thinking with fresh and relevant communication that tackles real-world business problems. Our team comes with years of experience and skills to provide services in Design, Content, Web, Animation, and Digital Communication
Cases
Gromor
Food Nursery
01
GFN's roots were sowed 56 years ago, when their founder Sri Anantram Satyarthy sought entrepreneurship and was given 1 acre of land in Purnea, Bihar, to aid the livelihood of farmers and progress the state.
Today, GFN produces and supplies more than 2,500 varieties of plant species across categories, grown on 100 acres of distributed land, to service the green demands of enterprises and people alike.
Challenge
A 60 year old family run plant-business that has supplied the green demands of enterprises and people alike, finds itself at a pivotal junction with the reigns to its destiny being shared with the next generation of the family. The threat to their current pace of growth is the possibility of all their work becoming a phantom presence, almost invisible behind the idea of a ‘Nursery.’
Solution
Inspired by GFN’s on-ground operations, the vibe, the people, the happiness exuded from each plan and most importantly the commitment and respect to family, our design approach is bursting with the optimism that a contemporary, smart and proactive brand demands to offset GFN against its previous avatar in ways that borrows from their legacy yet allows for the brand to look towards the future.
Lilli
Wellness
02
Lilli Wellness exists to transform healthcare.
Conceived by a family that has a 67 year old legacy in medicine and healthcare. Lilli wellness was formed to propel the state of Jharkhand into the 21st century, by introducing modern medicinal practices. Their mission is to put the care back into healthcare.
They wanted to bring clarity to a space where complex, visually chaotic language and over the top graphics often confuse the buyer, or in this case user.
Challenge
When was the last time you saw an effort towards making something that looks different in India? Everything blends into this white-cardboard kind of packaging. Perhaps it’s the painful vagueness of these rules that are the reason why no one has gotten into it. Why we were also advised repeatedly that all paracetamol 650mg should look like a Dolo.
Then if you have decided to make a change, it is an expensive affair. Plus, user experience wasn’t considered for a lot of these touch-points. Getting genuine and right medicine used to be (and to a certain degree still is) a struggle in our country.
Solution
Lilli Wellness exists to bring the care back into healthcare.
This branding system primarily targets the pharmaceutical arm of Lilli Wellness. In the overly saturated Pharma Industry, they wanted us to create patient friendly designs for their products.
Employing visceral translations of physical symptoms and illnesses, this series of packaging aims to deliver clear, simple, and intuitive visualisations. All while keeping in line with the Guidelines issued by the Government of india (CDSCO).
Shamiana
for Taj
03
India's first 24 x 7 coffee shop, Shamiana is an icon in South Bombay.
Named after a traditional ceremonial tent, the subtle and easy ambiance is perfect backdrop for the guests to relish a handpicked menu from across India and select international markets.
Each moment at Shamiana has been perfected over decades served with the signature Taj hospitality.
Challenge
The city's original coffee shop offers an all-day dining experience with an international à la carte menu to suit every mood and palate. It was to be re-branded to bring a modern-day aesthetic to the brand, while keeping the service philosophy and age old trust alive
Solution
The rebranding took into consideration a few key points.
Taking forward the brand philosophy of Taj - it’s a classic sophisticated approach that they carry forward in all their communication for the brand. We explored design routes that speak class and elegance. Shamiana the brand is a recognized brand name in itself. It evokes nostalgic memories linked with popular recipes, while keeping it rooted in its rich legacy of its mission to choose/bring the most popular recipes to life since 1973.
